About Lakeside Growth
We Built This Because Lead Gen Doesn’t Have to Be Broken.
Most companies run outbound, inbound, and nurturing as separate efforts (if at all). We run them as one system, so the work compounds into revenue instead of just costing money.
Why We Built This
The Pattern We Kept Seeing.
2016
When our founder, Arturo Del Rio Jr., started building AI companies and working with B2B teams, the same pattern showed up everywhere. Companies were investing in outreach. They were investing in content. They were running ads. But every motion was disconnected. And disconnected motions don’t compound. They just cost money.
The Insight
The businesses that were winning weren’t doing more. They were doing it smarter, with a system where every touchpoint fed the next, every lead stayed in play, and every relationship was nurtured long enough to convert.
Since Then
So we built that system. Over the last decade, Arturo’s AI companies have deployed solutions for cloud providers, payments companies, media organizations, and B2B businesses of every size, generating thousands of qualified meetings, multiplying recurring revenue, and helping companies close deals that last.
Today
That’s still what we do. One system. Three motions. Built for consistent, recurring revenue, not a pipeline spike that fades by Q2.
What Drives Us
To give every B2B business, from fast-growing startups to established enterprises, a smarter and more connected way to grow. Not more outreach. More revenue you can count on.
What Makes Us Different
We’ve Seen What Doesn’t Work. We Only Do What Does.
Most Companies Run
Three Vendors
→
Lakeside Runs
One Engine, Not Three Vendors
Most companies stitch together an outreach agency, a content team, and a media buyer, then wonder why nothing compounds. We run outbound, inbound, and follow-up as one integrated system where every motion feeds the others. The result is a pipeline that builds on itself instead of starting over every quarter.
Most Companies Chase
One-Off Wins
→
Lakeside Builds For
Recurring Revenue, Not One-Off Wins
A booked meeting is not a result. A single closed deal is not a result. A system that allows you to repeat the process consistently at scale is. Everything we build is designed to get you there and keep you there.
Most Companies Send
High Volume
→
Lakeside Sends
Hyper-Targeted, Not High-Volume
We don’t believe in reaching more people. We believe in reaching the right people, with the right message, at the right moment. Precision beats volume every time.
Most Playbooks Fit
One Kind of Company
→
Lakeside Scales To
Proven Across Industries and Company Sizes
We’ve built revenue systems for enterprise cloud providers running complex deals and for niche B2B businesses chasing a very specific buyer. The system scales to fit, whether you need 10 ideal clients or 1,000.
The People Behind the System
Operators Who’ve Built, Scaled, and Delivered. Not Theorists.
Everyone on this team has done the work: built the systems, closed the deals, grown the companies, and delivered for real clients. We build AI-powered systems, but Lakeside has always been people-first. The AI runs the machines. Our team decides where they point.
Arturo Del Rio Jr
Founder | Chief Executive Officer
Arturo Del Rio Jr
Founder | Chief Executive Officer
A 3 times AI company founder, multi-exit entrepreneur, and trusted AI advisor to governments, ministries, and Fortune 500s. Arturo’s companies, tech, and deployments have propelled growth and transformation for enterprises like AWS and nations like Saudi Arabia. He’s committed to a people-first approach, he thrives on fostering long-term relationships and delivering exceptional results.
Kat Atkings
Chief Operating Officer & Partner
Kat Atkings
Chief Operating Officer & Partner
Kat combines advanced analytics, system architecture, and strategic operations into scalable solutions. She’s helped dozens of businesses grow, optimize, and expand — with a signature blend of data, empathy, and execution. A growth strategist who makes complexity seamless.
Rudy De La Garza Jr.
Chief Strategy Officer (CSO)
Rudy De La Garza Jr.
Chief Strategy Officer (CSO)
Founder of SEOMarketing.com and Yield Day, Rudy has been at the cutting edge of AI and performance optimization since 1997. He helped scale Bankrate.com from $140M to $1.8B in market cap by mastering SEO and conversion optimization — generating 75% of traffic organically. His machine learning and AI-driven strategies transform business models with scalable, cost-efficient precision.
Kerri Gaither
Chief Experience Officer (CXO)
Kerri Gaither
Chief Experience Officer (CXO)
A leader in AI automation, data analytics, and prompt engineering, Kerri designs client journeys that are not just tailored — they’re transformative. With over a decade of delivering high-performance outcomes, she ensures every engagement exceeds expectations through intelligent strategy, deep partnership, and measurable value.
Kevin Stubbs
Chief Revenue Officer (CRO)
Kevin Stubbs
Chief Revenue Officer (CRO)
Kevin drives Lakeside Growth’s revenue strategy with more than 25 years of experience leading enterprise technology transformation. His career spans IT operations, enterprise software sales with Oracle and SAP, and senior leadership roles at venture-backed startups where he scaled operations, sales, and product innovation. At Lakeside Growth, Kevin brings deep expertise across industries—including retail, technology, manufacturing, finance, healthcare, and the public sector—to architect growth systems that modernize operations, unlock client potential, and accelerate AI-powered transformation.
Gregg Kloke
Chief Solutions Officer
Gregg Kloke
Chief Solutions Officer
With more than 25 years of C-suite experience—from CIO to CEO across startups and global enterprises—Gregg brings a unique ability to bridge the gap between technology and business outcomes. As Lakeside Growth’s leader for solution strategy and delivery, he ensures client needs are met with scalable, AI-driven growth frameworks. Gregg excels at transforming complex business challenges into measurable results by combining deep market insight, cross-functional execution, and a disciplined approach to innovation.
Ken Murray
Chief Business Development Officer
Ken Murray
Chief Business Development Officer
A global business development and sales veteran with 40+ years of success at SAP and other enterprise giants. Ken crafts omni-channel, AI-enhanced GTM strategies that drive ROI — and build brands that convert. He’s developed legions of talented performers built on driven by his core mission: business growth that lasts.
Marisa DiLossi
VP of Growth
Marisa DiLossi
VP of Growth
Marisa’s been a top performer in global organizations and has been pivotal in growing multiple AI startups. She blends consultative selling with strategic operations to build C-level relationships and drive measurable revenue. Her ability to scale sales organizations and lead accounts in competitive verticals makes her a force in both growth and retention.
Helen Turley
Senior Growth Executive
Helen Turley
Senior Growth Executive
With decades in SaaS and AI sec as an elite performer, Helen is a relationship-first leader who knows how to scale accounts, close high-value deals, and translate innovation into growth. Her instincts and insights empower Lakeside clients to compete at a higher level.
Rohan Verma
VP of Development & Design
Rohan Verma
VP of Development & Design
Rohan is a visionary designer, artist, and entrepreneur who has led design teams at various companies and collaborated with hundreds of organizations to build impactful brands and cutting-edge digital experiences. He combines stunning artistry with world-class UI/UX expertise to create intuitive, high-performing apps and brands. His deep understanding of both design and business strategy makes him a rare gem—crafting not just beautiful visuals, but experiences that drive real success.
Our Values
How We Show Up. Every Time.
Activity
→
Outcomes
We measure success by revenue generated, not tasks completed.
Volume
→
Precision
The right outreach to the right buyer beats more of the wrong thing.
Sprints
→
Systems
We build for compounding results, not quick wins that fade.
Hype
→
Honesty
We tell clients what will work, what won’t, and why. No buzzwords, no fluff.
Transactions
→
Partnership
We succeed when our clients succeed. Full stop.
Work With Us
Ready to Meet the Team Behind Your Revenue Engine?
Book a free 30-minute call. We’ll get to know your business and what you’re building, and map your next step. Whether you work with us or not, you’ll leave knowing exactly what that step is.
Get the Playbook →