Privacy Policy

1. Information We Collect

1.1 Information You Provide. We collect information you voluntarily submit, including identifiers (name, business name, job title, email, phone, address); commercial information (billing details, services requested, transaction history); content of communications (intake responses, proposals, support tickets); account credentials for Authorized Users; and marketing inputs you share to enable the Services (objectives, target audiences, creative assets, competitive notes).

1.2 Information Collected Automatically. When you use the Site or Software, we and our service providers automatically collect device, browser, operating system, referring URL, pages viewed, links clicked, time stamps, approximate location, and similar telemetry, log, performance, configuration, error, security, and operational data (“Usage Data”) through cookies, pixels, server logs, and similar technologies.

1.3 Information From Third Parties. We may receive information about you from advertising networks, analytics providers, lead-list vendors, social media platforms, public sources, and our clients (for example, when a client engages us to run a campaign targeting you as a prospect).

2. How We Use Information

We use information to:

• Provide, operate, secure, and improve the Site, Software, and Services.
• Respond to inquiries, proposals, and support requests.
• Deliver, score, and route leads to clients pursuant to lead-generation engagements.
• Send administrative messages (invoices, service notices, changes to terms).
• Send marketing messages, case studies, and event invitations (subject to opt-out).
• Measure performance, optimize campaigns, and produce aggregated reporting.
• Detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity.
• Comply with law and legal process and to establish, exercise, or defend legal claims.

3. Usage Data, De-Identified Data, and AI Model Training

Consistent with the MSA, we may collect, own, and use (a) Usage Data and (b) data, content, inputs, prompts, and outputs that we have aggregated, anonymized, or de-identified (“De-Identified Data”) for any lawful purpose, including operating and improving the Services and training, fine-tuning, and benchmarking machine learning, artificial intelligence, and algorithmic models owned or used by Lakeside. We will not attempt to re-identify De-Identified Data or publicly disclose it in a form that identifies you. Personal data is governed by Section 8 below and any applicable DPA.

4. Cookies and Similar Technologies

We use strictly necessary cookies for Site functionality; performance and analytics cookies (for example, Google Analytics) to measure use; and advertising cookies and pixels (for example, Meta, LinkedIn, Google Ads) to deliver and measure relevant ads. You can manage cookies through your browser settings and through any cookie preference tool we make available on the Site. Disabling cookies may limit Site functionality.

5. How We Disclose Information

We disclose personal information to:

• Service providers and processors performing functions on our behalf, including hosting, CRM, email delivery, payment processing, analytics, and advertising.
• Third-party platforms and tools used to deliver the Services (e.g., Make.com, OpenAI, Anthropic, Perplexity, Notion, Anymailfinder, Apollo, Clay, Instantly, SmartLead, and major ad, CRM, and cloud providers), each governed by its own terms.
• Clients, when we operate lead-generation, marketing, or agency Services on their behalf and the disclosure is consistent with the purpose for which the information was collected.
• Affiliates, professional advisors, and business transferees in a merger, acquisition, financing, reorganization, or sale of assets.
• Government authorities or other third parties as required by law or to protect rights, property, or safety.
• With your consent or at your direction.

Lakeside does not sell personal information for monetary consideration. Some disclosures for cross-context behavioral advertising may qualify as a “sale” or “share” under U.S. state privacy laws; see Section 8 for opt-out rights.

6. Lead Generation Disclosure

When you submit information through a lead-generation form, landing page, or campaign operated by us on behalf of a client, your information will be shared with that client so they may follow up. The client’s own privacy policy will govern its use of your information.

7. Data Retention and Security

We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. We maintain administrative, technical, and physical safeguards designed to protect personal information. No system is perfectly secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Subject to applicable law, you may have rights to access, correct, delete, or port your personal information; to object to or restrict certain processing; to opt out of targeted advertising and the “sale” or “sharing” of personal information; to withdraw consent; and to lodge a complaint with your supervisory authority. Residents of California, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have the specific rights conferred by those laws. EEA, UK, and Swiss residents may exercise the rights provided under GDPR, UK GDPR, and Swiss FADP. To exercise your rights, email us at legal@lakesidegrowth.com; we will verify your request through reasonable means before responding.

You may opt out of marketing emails using the “unsubscribe” link in each message. We will continue to send transactional and administrative messages.

9. Controller / Processor Allocation for Client Data

Consistent with Section 7 of the MSA, where Lakeside processes personal data on behalf of a client to provide the Services, the client is the controller and Lakeside is the processor. The client is solely responsible for compliance with CAN-SPAM, TCPA, CASL, GDPR, UK GDPR, CCPA/CPRA, and other applicable laws and for obtaining all required consents, opt-ins, suppression lists, and sender disclosures. The Parties will execute a DPA on request where required.

10. International Transfers

We are headquartered in the United States and may process information in the United States and other countries. Where required, we use Standard Contractual Clauses or other appropriate safeguards.

11. Children’s Privacy

The Site and Services are intended for business users and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

12. Third-Party Sites

The Site may link to third-party sites we do not operate. We are not responsible for their privacy practices.

13. Changes

We may update this Policy from time to time. We will revise the Effective Date above and, where appropriate, provide additional notice. Continued use after the Effective Date constitutes acceptance.

14. Contact

Lakeside Consultancy LLC d/b/a Lakeside Growth
Attn: Privacy
[Insert Pinellas County, FL mailing address]
Email: legal@lakesidegrowth.com