AI in Mid-Market & Enterprise: Reality vs. Results

At Lakeside Growth, we’re seeing the same story play out again and again:

Adoption is everywhere. Leaders across mid-market and enterprise are testing AI.
Impact is rare. BCG’s 2025 study shows most aren’t capturing measurable ROI.
Winners play differently. They double down on 3–4 high-value use cases, embed AI deeply, and scale with discipline.

Here’s our take:

AI isn’t about pilots, hype, or dashboards.
It’s about profit, growth, and execution—delivered in weeks, not quarters.

For mid-market firms, copying enterprise playbooks is a trap.
Real success comes from tailored, high-leverage moves that compound fast.

👉 Where have you actually seen AI move the P&L—not just the productivity needle?