About Us
AI Transformation.
Built for Speed. Proven to Scale.
We’re your competitive edge. The transformation partner for growth-minded companies who don’t have time to wait.
The market is changing — fast. Traditional firms move slow. AI startups chase hype. Meanwhile, your business needs measurable results, not buzzwords or bloated roadmaps. Lakeside Growth is the transformation partner for growth-minded companies who don’t have time to wait.
AI-driven outcomes in weeks, not months.
Whether you’re optimizing operations, accelerating revenue, or navigating digital scale
— we make sure you’re not just ready for AI. You’re ahead of it.
Our Mission & Vision
AI isn’t optional anymore. It’s the difference between leading and lagging.
Our Mission
To accelerate business transformation through intelligent AI solutions that deliver measurable outcomes — faster, more affordably, and with less risk than traditional consulting approaches.
Our Vision
To become the most trusted AI transformation partner for companies who play to win — giving them a 10–12 month head start through execution that outpaces legacy firms and outclasses unproven startups.
Why Lakeside Growth
We don’t sell strategy decks. We deliver outcomes. Here’s what makes us different:
Enterprise-Proven.
Startup-Fast.
We’ve led AI transformations for the world’s largest payment networks, global communications providers, public institutions, and high-growth SaaS companies alike. Every engagement is built on frameworks tested at scale — and delivered at startup speed.
Results in Weeks, Not Months
Our “go live fast” model gets your initiative off the ground in days — with measurable ROI built into the core of every deliverable.
Three Delivery Options — Your Way, Always Secure
Done For You: Deployed securely inside your environment Done With You: Co-built alongside your internal team Full Enablement: We train and equip your org to scale it internally
Flexible Procurement Model
48-hour snapshot of your AI readiness, market gaps, and revenue opportunities.
6-Month Proof of Concept
90-Day Exit Option
CapEx or OpEx
pricing to match your procurement structure
Specialized, Not Generalized
We don’t do everything. We go deep where it matters:
- AI for Revenue Teams (ABM, ICP Targeting, Personalization)
- AI for Operational Efficiency (Knowledge Bases, Internal Agents)
- AI for Decision Enablement (Dashboards, Data Layers, Advisory)
The Lakeside Operating Model:
The Beehive
Strategic AI, Tailored to Business Outcomes

We operate like a hive — lean, focused, and fiercely collaborative.
Elite Specialists
48-hour snapashot of your AI readiness, market gaps, and revenue opportunities.
Add Velocity
48-hour snapashot of your AI readiness, market gaps, and revenue opportunities.
Benchmark & Execute
48-hour snapashot of your AI readiness, market gaps, and revenue opportunities.
Who We Serve
We ingest about 70 pieces of data about your business, your goals, wins, losses and more.
Typical clients include:
- Tech & SaaS Firms ($50M–$2B+)
- MSPs & Consulting Groups
- Fintech & Financial Services
- Healthcare Tech & Ops-Driven Service Companies
Titles we work with:
- CEOs & Founders preparing for scale, exit, or transformation
- CROs & COOs seeking margin and automation gains
- CIOs & CTOs driving infrastructure evolution
- CMOs building segmentation, personalization, and GTM power
- Boards & Investors demanding clarity and ROI
Meet the Team Behind the Advantage
At Lakeside Growth, we don’t just bring experience — we bring execution. Our team blends deep enterprise expertise with startup agility to deliver AI-powered transformation that scales. We’re not theorists — we’re operators who’ve built, scaled, and exited.

Arturo Del Rio Jr
Founder | Chief Executive Officer
Arturo Del Rio Jr
Founder | Chief Executive Officer
A 3 times AI company founder, multi-exit entrepreneur, and trusted AI advisor to governments, ministries, and Fortune 500s. Arturo’s companies, tech, and deployments have propelled growth and transformation for enterprises like AWS and nations like Saudi Arabia. He’s committed to a people-first approach, he thrives on fostering long-term relationships and delivering exceptional results.

Kat Atkings
Chief Operating Officer & Partner
Kat Atkings
Chief Operating Officer & Partner
Kat combines advanced analytics, system architecture, and strategic operations into scalable solutions. She’s helped dozens of businesses grow, optimize, and expand — with a signature blend of data, empathy, and execution. A growth strategist who makes complexity seamless.

Rudy De La Garza Jr.
Chief Strategy Officer (CSO)
Rudy De La Garza Jr.
Chief Strategy Officer (CSO)
Founder of SEOMarketing.com and Yield Day, Rudy has been at the cutting edge of AI and performance optimization since 1997. He helped scale Bankrate.com from $140M to $1.8B in market cap by mastering SEO and conversion optimization — generating 75% of traffic organically. His machine learning and AI-driven strategies transform business models with scalable, cost-efficient precision.

Kerri Gaither
Chief Experience Officer (CXO)
Kerri Gaither
Chief Experience Officer (CXO)
A leader in AI automation, data analytics, and prompt engineering, Kerri designs client journeys that are not just tailored — they’re transformative. With over a decade of delivering high-performance outcomes, she ensures every engagement exceeds expectations through intelligent strategy, deep partnership, and measurable value.

Kevin Stubbs
Chief Revenue Officer (CRO)
Kevin Stubbs
Chief Revenue Officer (CRO)
Kevin drives Lakeside Growth’s revenue strategy with more than 25 years of experience leading enterprise technology transformation. His career spans IT operations, enterprise software sales with Oracle and SAP, and senior leadership roles at venture-backed startups where he scaled operations, sales, and product innovation. At Lakeside Growth, Kevin brings deep expertise across industries—including retail, technology, manufacturing, finance, healthcare, and the public sector—to architect growth systems that modernize operations, unlock client potential, and accelerate AI-powered transformation.

Gregg Kloke
Chief Solutions Officer
Gregg Kloke
Chief Solutions Officer
With more than 25 years of C-suite experience—from CIO to CEO across startups and global enterprises—Gregg brings a unique ability to bridge the gap between technology and business outcomes. As Lakeside Growth’s leader for solution strategy and delivery, he ensures client needs are met with scalable, AI-driven growth frameworks. Gregg excels at transforming complex business challenges into measurable results by combining deep market insight, cross-functional execution, and a disciplined approach to innovation.

Ken Murray
Chief Business Development Officer
Ken Murray
Chief Business Development Officer
A global business development and sales veteran with 40+ years of success at SAP and other enterprise giants. Ken crafts omni-channel, AI-enhanced GTM strategies that drive ROI — and build brands that convert. He’s developed legions of talented performers built on driven by his core mission: business growth that lasts.

Marisa DiLossi
VP of Growth
Marisa DiLossi
VP of Growth
Marisa’s been a top performer in global organizations and has been pivotal in growing multiple AI startups. She blends consultative selling with strategic operations to build C-level relationships and drive measurable revenue. Her ability to scale sales organizations and lead accounts in competitive verticals makes her a force in both growth and retention.

Helen Turley
Senior Growth Executive
Helen Turley
Senior Growth Executive
With decades in SaaS and AI sec as an elite performer, Helen is a relationship-first leader who knows how to scale accounts, close high-value deals, and translate innovation into growth. Her instincts and insights empower Lakeside clients to compete at a higher level.

Rohan Verma
VP of Development & Design
Rohan Verma
VP of Development & Design
Rohan is a visionary designer, artist, and entrepreneur who has led design teams at various companies and collaborated with hundreds of organizations to build impactful brands and cutting-edge digital experiences. He combines stunning artistry with world-class UI/UX expertise to create intuitive, high-performing apps and brands. His deep understanding of both design and business strategy makes him a rare gem—crafting not just beautiful visuals, but experiences that drive real success.
What We Stand For
- Agility over Bureaucracy
- Outcomes over Outputs
- Expertise over Experimentation
- Transparency over Complexity
- Partnership over Transactions